Arakawa wanted a licencing agreement that would prevent this from happening in America." Nintendo president Hiroshi Yamauchi reinforced this stance. "In spite of NCL's controls," Sheff says, "the overall Nintendo business was hurt by a glut of games, many of them of inferior quality. "They couldn't afford to make many mistakes because they only had five slots a year." Image: Retro Magsĭavid Sheff's superlative book Game Over gives perhaps the most vivid account of how Nintendo operated at the time the company had learned some hard lessons from the success of the Famicom, which launched in Japan in 1983.
"If they could only make it for the NES and only make a limited number of games, then it might dawn on them that they had better make a good game," said NoA chairman Howard Lincoln at the time. This approach caused much annoyance with certain publishers – some of which, like Konami, even went as far as to establish separate sub-brands (Ultra and Palcom) so they could release more games in a calendar year – but you can see the sense in it, even today by making publishers consider their releases more keenly, the quality bar should have been kept high. However, arguably the most important part of the company's approach was the famous 'Original Nintendo Seal of Quality', a white-and-gold badge which was printed on cartridges and packaging to assure consumers that they were getting a top-notch product, and not the kind of shoddy game that sank the Atari 2600 – and the industry itself.īack in the '80s, Nintendo not only locked in publishers with exclusivity agreements, it also limited them to releasing a select quota of games each year in an effort to ensure that only the finest games came to the NES with only a finite number of slots to fill each year, third parties would be more inclined to release quality games, rather than flood the market with lower-quality product in a bid to capitalise on the popularity of the console. How do you convince an entire nation that thinks games consoles are a dead end to buy your new and expensive home entertainment system?Īs it happens, Nintendo's approach included many key points the NES had a front-loading cartridge system which resembled a VCR (not a games console, honest!) and even shipped with R.O.B., a robotic buddy who made the package seem toy-like and approachable. There are also images related to censored logo png, black censored logo, red censored logo, block censored, censored png, background censored logo, censored logo aesthetic, transparent censored logo png, circle censored logo, pixel censored png, censored pixel, censored photos, transparent background censored png, censored meaning, censored image, censored png, censored, censored logo png, censorship logo, black censored logo, censored sticker, censored sign transparent, censored bar png, censura png, sensor png, censored vector, censored sign, censored logo png, black censored logo, red censored logo, block censored, censored png, background censored logo, censored logo aesthetic, transparent censored logo png, circle censored logo, pixel censored png, censored pixel, censored photos, transparent background censored png, censored meaning, censored image, censored png, censored, censored logo png, censorship logo, black censored logo, censored sticker see details below.Picture the scene it's the mid-'80s, the American home video game market is in the pits, and Nintendo – an upstart Japanese company that only really has Donkey Kong to its name in terms of global commercial success – is trying to sell consoles to people who still remember the video game crash of 1983 a period typified by a flood of terrible games, some of which were so bad they were put in landfill. Top images of censored logo by website compilation.
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